An ambitious voter registration effort from Facebook Inc. has rankled President Donald Trump’s reelection campaign, which is complaining that the social network’s goal of registering 4 million voters in time for November’s election is an attempt to swing the election in favor of former Vice President Joe Biden.
“With knowledge of every user’s political ideology, Facebook is officially in the business of political advocacy and their efforts to silence conservative voices should be seen as nothing less than an attempt to ultimately benefit Biden and the Democrat Party,” said Samantha Zager, a spokeswoman for the Trump campaign, when asked about Facebook’s voter registration plans. Her comments follow on other grumbling from Republican strategists, including a prediction that Gary Coby, Trump’s digital director, made last month on Twitter that Facebook’s effort would focus on swing state voters likely to favor Biden.
Facebook rejected the campaign’s claims. Emily Dalton Smith, who is helping to lead the voter registration effort, said the company won’t use ad targeting to determine who sees prompts to register. She described the effort as nonpartisan. A spokesman for the Biden campaign did not return a request for comment.
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