Even industry insiders concede that the implications of data-driven psychographics are creepy | Democracy, elections and voting at Democracy Chronicles

Close The opening chords of Creedence Clearwater Revival’s “Bad Moon Rising” rocked a hotel ballroom in New York City as a nattily dressed British man strode onstage several weeks before last fall’s U.S. election. I see the bad moon rising, I see trouble on the way The speaker, Alexander Nix, an Eton man, was very much…