Skillful outreach by Black Lives Matter social media has given a significant boost to the movement

Black Lives Matter: The social media behind a movement

Tweets related to the Black Lives Matter movement suggest that sadness, rather than anger, might be more effective in galvanising people into action, according to new research. Scientists analysed the emotions behind almost 29 million tweets about four events in 2014 and 2015 that led to Black Lives Matter (BLM) protests in an attempt to identify…