By John Anderer at StudyFinds:
Political researchers and pundits have long wondered if voters are more inclined to support a particular candidate based off of their physical looks and attractiveness. Now, two recent studies conducted in Germany are offering up an answer to this political conundrum. While looking good may sway some voters towards a particular candidate — especially for Americans, researchers say that actual policies and party affiliations ultimately make the biggest impact on voters’ decisions.
The first study focused on the 2017 German federal election, and researchers concluded that candidates did in fact benefit from attractive looks, as well as appearing “competent” in photographs taken during the campaign trail. Overall, the model used for the study found that a candidate considered more attractive than his or her rival can enjoy an electoral advantage of up to 3.8 percentage points.
Daniel Jones says
We The People really need to learn to look more deeply and carefully at political candidates.
Take the time to study the records of their life and political careers. When a Citizen opts for a political career, they are open and subject to inspection by the Citizenry. This includes criminal, military, judicial and educational records.
We The People have so far to go to become what We should be. So much to learn.