New technology particularly in mobile phones and the internet have changed politics towards what some call ‘Elections 2.0’ | Democracy, tech and elections

Political Marketing, Meet Marketing 2.0

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Everyone markets their brand, including Presidential candidates. Whereas in the past, candidates have relied heavily upon volunteers to create a grassroots movement through door-to-door and telephone marketing, the 2008 election has added internet technology and Marketing 2.0 to its repertoire.