The latest news on this front comes from a really interesting article at Human Right Watch. Here is an extract: 

A European Union regulation under consideration will improve public scrutiny of paid political messaging and limit the circulation of political ads based on people’s personal characteristics and sensitivities, Human Rights Watch said today. But changes are needed to strengthen its protections and to prevent capturing unpaid political discourse.

The European Parliament, Commission, and Council are negotiating the proposed regulation, which would place limits on political advertising that intrudes on people’s privacy while also requiring more transparency in paid political messaging on digital platforms and in other media. But the regulation does not go far enough in its safeguards while risking collateral harm if applied too broadly to civil society groups and journalists participating in political discourse online.

“Targeted online political ads can threaten privacy and undermine the integrity of political processes,” said Frederike Kaltheuner, director for technology and human rights at Human Rights Watch. “Measures are needed to curb practices that intrude on people’s privacy while shining a light on the murky ways in which paid political messages circulate.”

Get full article here.