There was a concerning new post on the website TechCrunch by Seattle-based writer Devin Coldewey about a new technology that has dangerous implications. Take a look:

Researchers have created a machine learning system that they claim can determine a person’s political party, with reasonable accuracy, based only on their face. The study, from a group that also showed that sexual preference can seemingly be inferred this way, candidly addresses and carefully avoids the pitfalls of “modern phrenology,” leading to the uncomfortable conclusion that our appearance may express more personal information that we think.

The study, which appeared this week in the Nature journal Scientific Reports, was conducted by Stanford University’s Michal Kosinski. Kosinski made headlines in 2017 with work that found that a person’s sexual preference could be predicted from facial data.

The study was published in open-source format and can be found in full here. From the abstract:

Ubiquitous facial recognition technology can expose individuals’ political orientation, as faces of liberals and conservatives consistently differ. A facial recognition algorithm was applied to naturalistic images of 1,085,795 individuals to predict their political orientation by comparing their similarity to faces of liberal and conservative others.

Political orientation was correctly classified in 72% of liberal–conservative face pairs, remarkably better than chance (50%), human accuracy (55%), or one afforded by a 100-item personality questionnaire (66%). Accuracy was similar across countries (the U.S., Canada, and the UK), environments (Facebook and dating websites), and when comparing faces across samples. Accuracy remained high (69%) even when controlling for age, gender, and ethnicity. Given the widespread use of facial recognition, our findings have critical implications for the protection of privacy and civil liberties.

Be sure to also check out the Democracy Chronicles Election Technology section and our articles on Technology Dissidents, the Internet and Democracy or Voting Machines.