This story is from Forbes by Alex Reimer:

It is fair to say LeBron James is launching one of the most important athlete political campaigns in history. As Georgia’s primary elections this week turned into a voting meltdown, it’s become even more apparent one of the biggest unknowns heading into Election Day is if U.S. citizens will actually be able to vote. Those who are unable to vote cannot enact change at the ballot box, destroying our democracy.

James is forming a voting rights organization along with several other prominent Black athletes and entertainers. The group, called More Than a Vote, will go beyond traditional get-out-the-vote campaigns. It will combat voter suppression, with James using his gigantic presence on social media to shed light on attempts to restrict voting access for minorities.

“Because of everything that’s going on, people are finally starting to listen to us — we feel like we’re finally getting a foot in the door,” James told the New York Times in an interview. “How long is up to us. We don’t know. But we feel like we’re getting some ears and some attention, and this is the time for us to finally make a difference.”

Read the full story here.