An optimistic interpretation is that polarization might have its roots in unintentional partisan urges

By Randy Stein, Assistant Professor of Marketing, California State Polytechnic University, Pomona. DonkeyHotey/flickr, CC BY-SA When news breaks about wrongdoings of our favorite politician, the other side inevitably argues that we have a scandal on our hands. We like to think that our superior grasp of logic is what enables us to reason through and reject…