Gigantic Campaign War Chests Lead to Election Full of Negative Advertising For 2012 | Democracy, elections, and voting at Democracy Chronicles

Study highlights negativity of US presidential race

The 2012 presidential race feels even more bitter than usual as the US news media has struggled to unpick the slew of negative narratives emanating from the rival camps, a study said Thursday. The Pew Research Center’s Project for Excellence in Journalism (PEJ) examined what it called the “master narratives”.