Vote win relied heavily on high-tech marketing, advertising campaigns and Obama election campaign tech

Campaign sparked unlikely election tech industry

The Billion Dollar Startup: Inside Obama’s Campaign Tech

slashdot – A presidential campaign is many things to many people: a reason to hope in the future, a wellspring of jokes and debate fodder, an annoyance to tune out, a chance to participate in the civic process. A couple dozen software engineers and developers were involved over the past two years with the President.