Big data and online connectivity means that political ads are more targeted than ever before | Democracy, elections and voting at Democracy Chronicles

The world’s largest automated digital advertising firm has partnered with a company that claims to have the personal and political opinions of 166 million Americans so it can serve U.S. voters political ads with “laser-like” accuracy. Xaxis, a programmatic ad technology firm owned by WPP, the world’s largest advertising firm, said Monday it has integrated voter…