From Science Daily:

“I was driving through the region and noticed the same campaign was using a different font on signs in rural areas than on the signs in town,” said Haenschen, an assistant professor in the Department of Communication. “I thought, why would this candidate be using multiple fonts?”

An expert in political messaging, Haenschen and Daniel Tamul, also an assistant professor in the Department of Communication, transformed the question into a captivating research project.

“What’s in a Font?: Ideological Perceptions of Typography” questions the potential impact on voters if fonts are found to have political attributes.

Read the full article here.