Many states in America have seen hard fights around data privacy legislation and now it is the turn of Kentucky who is vying to join the race to establish consumer protection rights for its residence relating to personal data. Anna Edgerton examined this situation in Bloomberg.

As soon as Kentucky’s legislative session opened this year, state Senator Whitney Westerfield re-introduced a data privacy bill to give consumers more control over personal information online. 

He knew what would come next. Last year, when he introduced similar legislation, industry lobbyists swooped in with an alternative bill based on a business-friendly law enacted by Virginia. It didn’t advance in Kentucky but managed to sow doubt about his proposal, which foundered. 

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