With the election looming and a pandemic still raging through the U.S., a shortage of poll workers is just one of many threats to voting this November — but it’s a big one.
In a Facebook post Friday, Mark Zuckerberg announced that the company will launch a poll worker recruitment drive on the platform. Beginning this weekend, U.S. Facebook users over the age of 18 will see a message on their News Feeds linking them to state poll worker registration pages. The company also includes that information in its voting information center, a hub of U.S. election resources that the company launched last month.
Facebook will join a number of other large employers, including Microsoft, Starbucks, Old Navy and Target, in offering paid time off to employees who want to volunteer at the polls. The company has also offered free advertising to state election authorities for the poll worker recruitment push and expects several states to be joining California in running those campaigns soon.
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