This article by Seerat Chabba is published by Deutsche Welle (DW). Here is an exceprt:

The Hindi film industry, based out of India’s financial capital Mumbai and more popularly known as Bollywood, has been attempting to make a strong comeback after nearly two years of coronavirus-induced cinema closures.   

But as multimillion-dollar projects make their way to the big screen once again, online campaigns calling for a “boycott” of Bollywood are dampening the comeback.

New hashtags, like #boycottbollywood, #boycottbollywoodforever, or ones targeting particular films, like the recently released mythological fantasy drama “Brahmastra,” trend on Twitter every day.

Some in the film industry call these campaigns part of a larger tool to subvert freedom of expression in the arts.

Read the full article here.