Media Conglomerate Azteca Targets Latino Voters in US

Azteca America Presents Live Coverage of 2012 Republican and Democratic National Conventions
Azteca targets Latino voters Offering More in Depth Election Coverage Than Ever Before
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Azteca Targets Latino Voter
LOS ANGELES, Aug. 27, 2012 /PRNewswire/ — Azteca America is proud to announce unprecedented coverage of the Republican National Convention and Democratic National Convention on the road to one of the most pivotal elections in history for the growing US Hispanic population.
“There are important issues facing the Hispanic community for this year’s national elections and we are committed to providing all the tools for informed decisions,” said Luis J. Echarte, Chairman of Azteca America.
Noticiero Azteca America anchor Roberto Ruiz will be broadcasting live on August 28, 29 and 30 together with Azteca America Washington Bureau Chief Armando Guzman to present the most up-to-date news from the Republican National Convention in Tampa Bay.
The coverage will include a special half-hour program to be aired on Thursday, August 30 at 9 pm EDT. The program will focus on important Hispanic voter issues such as US-Mexico relations, the Hispanic vote, retirement, Medicare, immigration, job creation and more, with live interviews from the convention site.
Convention coverage will continue from the Democratic National Convention with a live feed to our network news from Charlotte on September 4, 5 and 6. In addition to news segments, Noticiero Azteca America will present a special program on Thursday, September 6 that provides in-depth analysis of Hispanic voter issues.
Don’t miss Noticiero Azteca America, weekdays at 5 pm /4 pm CDT.
About Azteca America
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster Azteca, S.A.B de C.V., the second-largest producer of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in
the country.
Press Contact:
Daniel McCosh
011-5255-1720-0059
dmccosh@gruposalinas.com