There are a lot of tender moments thinking back at the MTV Rock the Vote Campaign from the early nineties. It not only catapulted Presidential candidate Bill Clinton into office but made it cool to register to vote. Nowadays, with millennials high tailing it to the polls or to register to vote, either for the first time or second, many of them have revealed their honest opinions about the race.
This elections hasn’t been anything like Bill Clinton or Barack Obama’s town hall meeting on MTV with a message to the young people to stand up and state their opinions. Today there is no equivalent Rock the Vote Campaign in existence and this matters greatly since the country needs a pick me up.
With so much going on in the world, there needs to be hope or a sign that just because the likeability ratings are down for each candidate, there is still an immense amount of voters that want to have their say and want a better campaign.
This is where the Rock the Vote Campaign comes in. There good moments in the Rock the Vote Campaign and there was controversial ones, such as when the pop singer Madonna was wrapped in an American Flag pleading for votes. Although it may seem old timey for the millennials to pick up where the generations behind them left off, there needs to be a common ground.
What Rock the Vote did for the younger generation was to give a voice to them. It provided a place where politics met the political power of young people. Rock the Vote partnered with Hollywood and music royalty giving them the mic and making it easy to say “Rock the Vote” register today! However many of those youths are parents now. It matters now for their children not to get stuck with a president that doesn’t gets it.
We all need change. A change for the better instead for the worse. This is why there needs to be another Rock the Vote to reassure the millennial generation. Whoever is voted into office, may they know their limitations and focus on the issues of youth voters. This means a concerted effort to listen to the people and the gathering of enough opinions to make a difference. We need to understand the difference the Rock the Vote Campaign made for all those 40 year olds or 20 year olds out there . It gave an opportunity to people of various ages and gave many celebrities a proper platform to express their opinions as well. What better campaign to do it then the Rock the vote Campaign?