This post by Elizabeth Dwoskin is a publication of the Washington Post. Here is an excerpt:
The policy change, which comes at a moment when major advertisers are defecting from the beleaguered social media platform, would allow candidates and advocacy groups to spend money to promote themselves and their causes on the service.
“We believe that cause-based advertising can facilitate public conversation around important topics. Today, we’re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks,” the tweet said.
A second tweet clarified that the company would first ensure its approach “to reviewing and approving content protects people on Twitter.”
See the full story here.
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