In the days following the killing of George Floyd by a white police officer and the nationwide protests that ensued, Voto Latino, an organization that encourages young [Latino] voters to become more politically involved, saw a more than 2,750% jump in its voter registration numbers.
Between June 1 and 10, the organization signed up 63,158 new voters. During the first 10 days in May, the group had registered just 2,294 people.
“Our job at Voto Latino is talking to the individuals that have been protesting on the streets for the past weeks because those are the young people that are going to be the largest generation of our life,” Voto Latino CEO Maria Teresa Kumar told Fortune. “We’ve never seen a generation so large. It’s 12 million potential more voters than baby boomers, and we have to recognize that the system hasn’t been feeding them and addressing their core issues.”
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